Franchise PPC Agency: Standardized Customer Acquisition
Networks of franchisees and multi-location brands want volume and quality from their ideal buyers. LGG tracks and bids on offline conversions, so every location is measured the same way.
What Goes Wrong in Franchise and Multi-Location Advertising?
Local execution varies from unit to unit, and head office has no standard to hold it to. Nobody can see which units drive revenue.
LGG has taken over accounts like this for franchise networks, multi-location and multi-unit groups, dealer groups and private-equity-backed groups. These buyers want corporate control and one standard across the network, and each location still has to win its own market. Networks funded by a national ad fund can see how it is set up in Google Ads in our franchise advertising fund guide.
Who Is LGG Built For?
Businesses spending $100K+ a month, with a market big enough to grow 5x and the ambition to capture it.
LGG manages Google, Meta and Microsoft Advertising for these networks. The minimum counts spend across all your locations combined, so no single location has to reach it alone. Choosing between agencies? Our multi-location marketing agency guide lists four questions to ask.
How Does a Multi-Location Network Fit Into Google Ads?
LGG builds a multi-location setup in one of two ways.
One ad account
All locations sit in one account. Each location gets its own campaigns and budget. Search campaigns can be grouped under a portfolio bid strategy, so they learn together. Performance Max and Demand Gen campaigns run on their own bidding, outside the portfolio.
Several accounts under one manager account
Each location has its own ad account. The accounts connect under one manager account (MCC), and the MCC shares conversions across them.
Under either structure, the ad accounts, tracking and data are yours from day one. If the engagement ends, everything keeps working. Networks that let stores run local campaigns can see the guardrails in our local store marketing guide.
Google describes a manager account as one place to view and manage many ad accounts. Our Google Ads for multiple locations guide covers which setup fits a given network. For when to pool campaigns under one bid strategy and when to keep them standalone, read the portfolio bid strategy guide →
How Do Results Feed Back Into Bidding?
Every engagement starts with attribution, before a single campaign launches.
Results roll up to LGG's tracking architecture, a tracking server that sits outside the ad platform. LGG reviews that data against what Google Ads reports in the platform, then adjusts bids to match.
The ROAS target calculator is the main tool for understanding that relationship and calibrating bids.
How the attribution layer works → · The attribution benchmark →
What Does a Weak Multi-Location Setup Look Like?
Three problems show up when LGG takes over a network's accounts.
No tracking server outside the ad platform. The platform is then the only record of results.
Offline conversions are not bid on reliably. Sales that close after the click never reach the bidding.
Bids chase the wrong goal. Form submissions or inbound calls get the bids when a sales-qualified lead (SQL), or transactions and transaction value such as average order value (AOV), could.
What Does This Look Like at Scale?
A buy-here-pay-here dealer group
LGG services 105+ rooftops across the US for a buy-here-pay-here dealer group. Their accounts sit under a single manager account (MCC). Conversions go from the client's CRM to the MCC, and the MCC-level conversions drive bidding, so every conversion and learning is shared across rooftops. Dealer groups can read more on our dealership PPC page.
A national retail chain
About 100 stores. In-store POS transactions reach the attribution server within one hour of each purchase. That attributed $340K a month in in-store revenue at a 300% blended ROAS on $200K a month in spend.
Questions Networks Ask Before Hiring
How does a new location launch?
New campaigns launch on the shared MCC conversions or the portfolio bid strategy, whichever the network uses, with the same conversion action goal. That jumpstarts learning.
Who decides how budget is split between locations?
The client's operator decides. Each location's budget sits on its own campaigns or its own account.
How do dealer groups control quality and volume?
The operator sets the budget. The bid signal decides which customers that budget buys: when the CRM scores each inquiry, those scores can go back to Google Ads as conversion values, so bidding favors the customers you want. The automotive finance case study shows the method.
How long before campaigns launch?
Tracking infrastructure takes two to four weeks. Campaigns launch after it is verified.
Do you require an annual contract?
No. LGG works without annual contracts.
Can a single location work with LGG?
Yes, if its ad spend meets the minimum on its own. The standard service is described on the PPC & Google Ads Management page.
Sources: Google Ads Help, About manager accounts; Google Ads Help, Portfolio bid strategy.
Next Step
Tell Us How Your Network Runs Ads Today
Send us your account structure and the number of locations. We will tell you which setup fits.
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