Google Ads for Multiple Locations: One Account or Several
The choice sets how bidding learns and how far a network can grow before the platform's limits start to matter.
Should a Network Use One Google Ads Account or Several?
The network operator decides. Two facts shape the decision: who needs direct access to each location's account, and whether the campaign count fits inside Google's per-account limits.
LGG builds either setup. With one account, every location has its own campaigns and budget. With several, each location has its own ad account, and one manager account sits above them. The franchise PPC agency page describes both.
What Do Google's Account Limits Mean for a Multi-Location Network?
Google publishes hard caps for each account. Four of them matter to a network.
10,000 campaigns
One account holds up to 10,000 campaigns, paused ones included. A network of 300 locations with five campaigns each uses 1,500 of them.
100 Performance Max campaigns
One account holds up to 100 Performance Max campaigns. A network that runs one for each location reaches the cap at 100 locations.
10,500 location targets
One campaign holds up to 10,000 individual location targets and 500 radius targets.
85,000 linked accounts
One manager account links up to 85,000 non-manager accounts, active and inactive. The active number allowed depends on spend over the last 12 months.
Get a Second Opinion on Your Account Structure
On a discovery call we count your campaigns against Google's limits and tell you which setup fits.
For advertisers spending $100K+/month. No cost, no obligation. A person reads every submission.
Request a Discovery Call →How Does Bidding Differ Between the Two Setups?
In one account, Search campaigns can share a portfolio bid strategy. Across several accounts, the manager account shares conversions.
A portfolio bid strategy lets Search campaigns learn together. Performance Max and Demand Gen campaigns run on their own bidding, outside the portfolio. When to pool campaigns, and when not to covers that choice.
Either way the goal is the same. LGG bids on a sales-qualified lead or a transaction value, measured on a tracking server outside the ad platform, and the network owns the accounts, the tracking and the data.
Questions Networks Ask About Account Setup
How many locations can one Google Ads account handle?
Google counts campaigns and targets, not locations. Count the campaigns your network needs, then compare that number with the limits above.
Does a manager account show every location's results?
Google describes a manager account as one place to view and manage many ad accounts.
What spend does LGG work with?
Businesses spending $100K+ a month, counted across all locations combined, so no single location has to reach that on its own.
Sources: Google Ads Help, About your Google Ads account limits; Google Ads Help, About manager accounts; Google Ads Help, Portfolio bid strategy.
Does Your Account Setup Fit Your Network?
If your network spends $100K+ a month across all locations and you are weighing one account against several, send us your campaign count and location count. We will tell you which setup fits.
For advertisers spending $100K+/month. No cost, no obligation. A person reads every submission.
Request a Discovery Call →