Performance Marketing Resources from LGG Media

Multi-Location Marketing Agency: Four Questions to Ask First

Google Ads for Multiple Locations: One Account or Several

Local Store Marketing: Google Ads Inside Brand Guardrails

Franchise Advertising Fund: Spending It in Google Ads

Maximize Conversion Value vs Target ROAS

Maximize Conversion Value spends the full budget for the most value; Target ROAS holds a return floor. When to use...

Cross-Domain Conversion Tracking in Google Ads and GA4

Attribution · Cross-Domain Tracking Cross-Domain Conversion Tracking in Google Ads and GA4 Your ad sends people to one domain. The...

Bidding on Competitor Names in Google Ads

Google Ads · Competitor Keywords Bidding on Competitor Names in Google Ads: What’s Allowed and When It Pays Google lets...

Conversion Value From Persistency: How LGG Sets It

Google Ads · Insurance Bidding Conversion Value From Persistency: How LGG Sets It How LGG Media turns a persistency report...

Google Ads Impact Award Winning Campaign: The Public Record

Google Ads · Award Breakdown What the Account That Won the 2026 Google Ads Impact Award Actually Did Google named...

Google Ads Changes, Verified: September 2026

Google Ads · Monthly Changes, Verified Google Ads Changes, Verified: September 2026 Each change below was checked against Google’s own...

How Immigration Lawyers Get Clients: Lead Generation Options Compared

Google Ads · Immigration Law How Immigration Lawyers Get Clients: Lead Generation Options Compared Immigration firms get clients from referrals,...

How Much Do Moving Leads Cost in 2026?

Google Ads · Moving How Much Do Moving Leads Cost? Published 2026 prices run from $15 for a local lead...

Exclusive vs Shared Moving Leads: What Each Tier Buys

Google Ads · Moving Exclusive vs Shared Moving Leads: What Each Tier Buys A shared moving lead goes to several...

Moving Lead Providers: What the Rankings Miss

Google Ads · Moving Moving Lead Providers: What the Rankings Cannot Tell You Most lists of the best moving lead...

LGG Media Named to The Globe and Mail’s 2026 Ranking of Canada’s Top Growing Companies

Company News LGG Media Named to The Globe and Mail’s 2026 Ranking of Canada’s Top Growing Companies No. 181 nationally,...

Exclusive Insurance Leads: Aged vs Live Transfer, and the LTV Math

Google Ads · Insurance Exclusive Insurance Leads: Aged vs Live Transfer, and the LTV Math Exclusive is a marketing word...

Insurance Lead Companies: What Brokerages Should Know Before Buying

Google Ads · Insurance Insurance Lead Companies: What Brokerages Should Know Before Buying EverQuote, QuoteWizard, SmartFinancial, and a handful of...

How Much Do Roofing Leads Cost?

Google Ads · Roofing How Much Do Roofing Leads Cost? Vendor-published 2026 figures: roughly $25 to $200 per shared lead...

Exclusive Roofing Leads: How to Tell What You’re Buying

Google Ads · Roofing Exclusive Roofing Leads: How to Tell What You’re Buying Vendors use one word for three different...

Roofing Lead Providers: Score Them on Cost per Job Sold

Google Ads · Roofing Roofing Lead Providers: What the Reviews Cannot Tell You Search for the best roofing lead generation...

Exclusive Auto Transport Leads: The Vendor Tier and the Real Thing

Google Ads · Auto Transport Exclusive Auto Transport Leads: The Vendor Tier and the Real Thing Two products share this...

Auto Transport Broker Leads: Bid on Your Margin, Not a Vendor’s Price

Google Ads · Auto Transport Auto Transport Broker Leads: Bid on Your Margin, Not a Vendor’s Price Brokers run thinner...

Car Shipping Leads: Buy Them, or Build the Machine That Makes Them

Google Ads · Auto Transport Car Shipping Leads: Buy Them, or Build the Machine That Makes Them Every brokerage faces...

Auto Transport Lead Providers: A Buyer’s Read of the Vendor Lists

Google Ads · Auto Transport Auto Transport Lead Providers: What the Reviews Cannot Tell You Every list of the best...

Google Ads With Low Conversion Volume: The Thresholds That Decide Everything

Google Ads · Lead Generation Google Ads With Low Conversion Volume: The Thresholds That Decide Everything Every Smart Bidding failure...

Portfolio Bid Strategy: When to Pool Campaigns, and When Not To

Google Ads · Bidding Portfolio Bid Strategy: When to Pool Campaigns, and When Not To A portfolio bid strategy lets...

Conversion Value Rules

Google Ads · Bidding Conversion Value Rules: What Google Built Them For, and Why We Rarely Use Them Conversion value...

Value-Based Bidding

Google Ads · Bidding Value-Based Bidding: What Google Requires, and What It Actually Takes Value-based bidding tells Google what each...

Data-Driven Attribution

Attribution · Google Ads Data-Driven Attribution: What It Actually Measures, and What It Cannot See Data-driven attribution is now the...

Target CPA

Google Ads · Bidding Target CPA: How It Works, and What Changed on August 17, 2026 Target CPA is the...

GCLID

Attribution · Google Click Identifier What Is the GCLID, and Why It Is the Backbone of Real Attribution The GCLID...

Hyros Alternatives

Attribution · Hyros Alternatives Hyros Alternatives, Compared by a Certified Agency We have been a Hyros Certified Agency since 2019,...

Multi-Touch Attribution

Google Ads · Multi-Touch Attribution Multi-Touch Attribution: Why Most Setups Overcount Multi-touch attribution promises to credit every step of the...

Server-Side Tracking

Google Ads · Server-Side Tracking Server-Side Tracking: What It Actually Buys You Server-side tracking is sold as a fix for...

Cookieless Tracking

Google Ads · Cookieless Tracking Cookieless Tracking: What Actually Still Works Safari and Firefox already block third-party cookies, and Chrome...

Google Ads vs Facebook Ads

Google Ads · Channel Strategy Google Ads vs Facebook Ads for Lead Generation The Google Ads vs Facebook Ads debate...

Performance Max for Lead Generation

Google Ads · Performance Max Performance Max for Lead Generation: Guardrails or Garbage Performance Max reaches across Search, YouTube, Display,...

Enhanced Conversions for Leads

Google Ads · Enhanced Conversions Enhanced Conversions for Leads: When It Works, When It Lies The commercial keywords behind this...

Google Ads Smart Bidding

Google Ads · Smart Bidding Google Ads Smart Bidding Smart Bidding is not a black box you switch on and...

Target ROAS

Google Ads · Target ROAS Target ROAS The target ROAS you set is not the ROAS your business needs. Google...

Google Ads Call Tracking

Google Ads · Call Tracking Google Ads Call Tracking In phone-driven businesses the best paid search lead is a call,...

Google Ads Offline Conversion Tracking

Google Ads · Offline Conversion Tracking Google Ads Offline Conversion Tracking Most agencies optimize toward form fills because that is...

How Hyros Tracking Works

Technical Explanation · Running Hyros Since 2019 How Hyros Tracking Works Hyros’s current methodology, which it calls AI Swarm Data,...

Hyros Shopify Integration

Shopify Setup Guide · Running Hyros Since 2019 Hyros Shopify Integration Of all the business types Hyros supports, ecommerce on...

Is Hyros Worth It?

Honest Hyros Review · Running the Platform Since 2019 Hyros Review: Is the Platform Worth It in 2026? This Hyros...

Hyros Google Ads Integration

Setup Guide · Running Hyros Since 2019 Hyros Google Ads Integration Connecting Hyros to Google Ads is the foundation of...

Hyros Attribution Explained

Attribution Models Hyros Attribution Explained If you are running Google Ads and Meta simultaneously, both platforms are almost certainly taking...

Hyros Gap Analysis: Diagnosing Low Attribution

Diagnostic Guide · Running Hyros Since 2019 Hyros Gap Analysis: Diagnosing Low Attribution When we take over a Hyros account...

Hyros Attribution Accuracy: What the Numbers Mean

Attribution Benchmarks Hyros Attribution Accuracy: What the Numbers Mean When we deploy Hyros for a client, we set two benchmarks....

Hyros Offline Conversions: API Guide

Technical Guide Hyros Offline Conversions: How the API Works The core value of Hyros for paid media is the ability...

How Hyros Tracks Phone Calls

Call Attribution How Hyros Tracks Phone Calls For many businesses, a significant portion of conversions happen by phone. A visitor...

How Much Does Hyros Cost

Hyros Pricing Breakdown · Running Hyros Since 2019 How Much Does Hyros Cost? Hyros pricing is based on tracked revenue,...