Franchise Marketing · Choosing a Partner

Multi-Location Marketing Agency: Four Questions to Ask First

The answers that matter decide whether the network keeps its results if the engagement ends.

The Short Answer

How Do You Choose a Multi-Location Marketing Agency?

Ask four questions: who owns the accounts, what the agency bids on, where the results come from, and whether every location is judged the same way.

Each question comes with LGG's own answer, so you can hold any agency to the same four.

Who owns the ad accounts?

The network owns the ad accounts, the tracking and the data from day one. If the engagement ends, everything keeps working.

What does it bid on?

LGG bids on sales-qualified leads and transaction value, not on form fills or inbound calls alone.

Where do the results come from?

From a tracking server outside the ad platform. LGG reviews that data against what Google Ads reports, then adjusts bids to match.

Is every location judged the same way?

Yes. Every location is measured on the same event, so a weak location shows up as weak instead of hiding inside a network average.

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Put These Four Questions to Us

On a discovery call we answer all four for your network, using your own account structure and conversion data.

For advertisers spending $100K+/month. No cost, no obligation. A person reads every submission.

Request a Discovery Call →
Fit

What Kind of Network Does LGG Work With?

Businesses spending $100K+ a month, with a market big enough to grow 5x and the ambition to capture it.

The spend counts across all locations combined, so no single location has to reach it alone. LGG manages paid media across Google, Meta and Microsoft Advertising, and every engagement starts with attribution, before a single campaign launches. The franchise PPC agency page shows how a network is set up.

FAQ

Questions Networks Ask Before Signing

Do I have to sign an annual contract?

No. LGG works without annual contracts.

Can a single location work with LGG?

Yes, if its ad spend meets the minimum on its own.

Does the agency need our sales data?

To bid on sales, the sale has to reach the tracking server, from the point-of-sale system or the CRM, whichever records it. The retail case study shows point-of-sale transactions arriving within an hour.

Sources: Google Ads Help, About manager accounts.

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Can Your Agency Answer All Four?

If your network spends $100K+ a month across all locations, send us your account structure and location count. We will answer the four questions for your setup.

For advertisers spending $100K+/month. No cost, no obligation. A person reads every submission.

Request a Discovery Call →